This book is about magick: the deliberate act of causing things to happen in the material world in accordance, or in conformity, with one’s “will” or one’s intentions, which is present in brutal simplicity of thought.
The authors have replaced, as it were, ritual, incantation, spell and mantra with pragmatic ad slogans, recognizable logos, icons, pictures and internationally understood signs and wonders. By answering questions that weren’t even asked, they ask more questions about how solutions are created to solve problems.
This is not a magical how-to book. There are no instructions, no guidelines, no long narratives, no agenda or partisanship, no one-size-fits-all value system, and no obvious lessons to be learned and mastered. If it’s anything at all, the book is an open invitation to discover and invent one’s own “magick formula” to produce change and transformation, such that being cause in the real world is the natural experience of life itself -- for what it’s worth.
Brutal Simplicity of Thought: How It Changed the World Hardcover – April 16, 2013
by M&C Saatchi (Author), Maurice Saatchi (Foreword)